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TOTALCOM Chooses GesFinTM
São Paulo, Brazil - 08/15/2007

Total Holding (www.totalcom.com.br), one of the major advertising and communication groups in Latin America, has announced the selection of GesFinTM company to implement their Corporate Financial Planning project which will be spanned across all of companies of the group – Fischer América Network, Spirit, One Stop and D+ Brasil – whose operation is distributed among 16 offices in Latin America and Portugal.

According to the GesFinTM Commercial Director, Antonio Dutra Junior, “This deal represents the recognition that our Planning solution is a quality product when compared to the leading products in the market, for the assessment of the competitive solutions has followed strict evaluation criteria, and was conducted by people highly knowledgeable in financial solutions. We are really pleased for Total’s choice”.

According to Jamila Srikhi, Financial Manager and Controller of Total Group, “The solution will disseminate the planning process throughout our international units and will help to determine a better tracking of expenses, as well as of performance goals”. GesFinTM v3 solution collects and generates automatically the information in the financial book of all companies in the group, including the holding, in addition to performing a thorough monitoring of results through Business Intelligence reports”. The capability to generate scenarios and simulations is something highly desirable in the dynamic world of communications, and this feature was decisive in the assessment process”, complements GesFinTM Commercial Director, Antonio Dutra Junior.

About Total Group
Founded in 1996 with the objective to turn the communication business more thorough and more profitable, Total is currently the largest advertising and communication group in Latin America, with a 100% owned capital. Total Group is comprised of: Fischer América Network: Founded in São Paulo, in 1981 is one of the most awarded agencies in the market, with branches in the main Brazilian capital cities, and in countries such as Venezuela, Colômbia, México, Argentina, Honduras, Costa Rica, El Salvador, and Guatemala. Spirit: counting on over 300 customers, it is a promotion and marketing agency specialized in campaigns to boost public interest and loyalty. One Stop Shopping de Comunicação Total: Specializes in communication and marketing, offering integrated strategic solutions. D+ Brasil: formerly known as Calia Assumpção S.A. is a leading company in São Paulo and Brasilia.
About GesFinTM
GesFinTM is a Brazilian company which offers consulting services and development of solutions aimed at both intelligence and maturity of corporation financial management. The major solution of the company, GesFinTM Planning, is a web-format software which allows executives, specially those of the financial area, to aggregate the highest possible value to their work, by giving support to the use of the best methodologies available, counting on cutting-edge products, which are accessible and quickly implemented.